Social Snowball turns customers into affiliates with discount-code commissions. Great for last-click attribution — but it never creates the content that fills your feed and your ad account.
Affiliate programs and UGC programs solve different problems. Affiliates monetize a link; a UGC rewards program manufactures verified, rights-cleared content and awareness — the top of the funnel affiliates only harvest. Many brands run both; only one of them fills your content library.
| Them | Chorus | |
|---|---|---|
| What's rewarded | Sales through a code/link (cash commissions) | Verified posts themselves — content exists whether or not it converts same-day |
| What you get | Attributed orders | Views at product-cost CPM + a rights-cleared asset library for ads |
| Fraud surface | Self-referrals and coupon-site leakage are the known headaches | Authorship verification, single-use codes, velocity quarantine, anomaly checks |
| Cost structure | Cash commissions per sale | Product margin per reward — no cash leaves the business |
| Compliance | Affiliate disclosures on the customer | Disclosure tags enforced in-product before points accrue |
If you need last-click affiliate revenue, run an affiliate program. If you need a feed full of verified customer content that compounds — and proof of what it cost per 1,000 views — that's Chorus. They stack nicely.